Re-Engage Your WHY

by | January 6, 2019

In the world of business, the greatest leaders start with WHY.

It’s not that HOW they do things or WHAT they do doesn’t matter, but that it pales in importance to WHY they do it.

In Simon Sinek’s book, Start With Why, he often references Apple as a leader of WHY. It’s not WHAT they make that makes you pay a premium for the newest iPhone or even HOW iTunes allows you to purchase endless libraries of music and content.

Creating A Movement

The reason millions of people purchase the next generation gadget by Apple is because Apple challenges the status quo and believes in the words “Think Different.” It is their commitment and vision to innovate that has made them revolutionize the computer, music, and phone industries.

Customers identify with Apple, because they can clearly understand what it is that Apple sets out to do. Can the same be said for Microsoft or Dell?

The truth is, there are tons of products out there that may have more features, are much more durable, or are just down right better than, say, the new iPhone. Hell, Samsung has touted the “bigger screen” and “better camera” for far longer than Apple, yet you don’t hear about people waiting for hours in line for the new Galaxy.

Why? Because Apple symbolizes a movement.

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” – Simon Sinek
Remembering Our WHY

When we first set out on this journey of building an apparel company worth growing, it wasn’t about WHAT products we could sell or HOW we could get them to our fans, but WHY we wanted to exist.

We set out to inspire people to take action on their dreams. We believe that everyone is capable of greatness by simply becoming better than yesterday.

It’s not the gear we make that keeps us clawing for more, but our drive to move those who feel unworthy of greatness.

As we continue to pursue new relationships, new ideas, and new heights coming into this new year, we hope you continue to challenge yourself and remember your WHY.


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